Portfolio / Selected work

Brands built, products shipped, markets entered.

A representative cross-section of engagements — from running multi-hundred-door brand businesses to denim programs for global high-street principals, and quiet advisory work for labels crossing borders.

01 / Engagement

2024 — Present

Brand Leadership · GTM · P&L

Leisure Club (Sefam Pvt Ltd)

Brand Head — Womenswear & Kidswear BU

Leading brand strategy, product architecture and unified GTM for one of South Asia's largest family-apparel houses. Restructured the seasonal calendar, repositioned the brand for a younger urban customer and aligned retail, e-tail and wholesale under one rhythm.

—25% YoY revenue growth across the BU
—Unified launch calendar across 100+ doors and digital
—Repositioned brand voice, visual merchandising and price pyramid

02 / Engagement

2015 — 2024

Productization · Range Architecture · Sell-Through

LC Girls — Eastern & Western

Product Head

Built and ran the girls' eastern and western product divisions end-to-end — concept, range plan, techpacks, sourcing and in-store execution. Established a costing and sell-through discipline that compounded for nearly a decade.

—20% CAGR over nine consecutive seasons
—75% first-quality sell-through, sustained season-on-season
—Cross-functional GTM unification across design, supply and retail

03 / Engagement

2011 — 2015

Brand Build · Workwear · Capsule Direction

The Working Woman

Founder Designer

Concept-to-launch of a workwear-led label for the South Asian professional woman — including range, identity, retail rollout and a capsule collaboration with Adnan Pardesy. Built the operating model from a single studio to a multi-channel brand.

—End-to-end brand build: identity, product, retail and PR
—Capsule collaboration with Adnan Pardesy
—Defined an underserved category in the local market

04 / Engagement

2007 — 2009

Denim · Principal Portfolio · Export

US Apparel & Textiles — Denim Division

Denim Designer

Designed denim programs for one of the largest export houses serving global high-street principals. Worked across wash development, fit engineering and trend translation for ten of the world's most demanding retailers.

—Principals: H&M, Zara, Topman, Topshop, Next, M&S, Tesco, Primark, JC Penney, Tom Tailor
—Wash, fit and fabric development across men's and women's denim
—Production-side technical translation at mill scale

05 / Engagement

2006 — 2007

Couture · Bridal · Atelier

ROUGE by Faraz Manan

Fashion Designer — Haute Couture

Worked inside one of the region's leading couture ateliers on haute bridal — from one-on-one client consultation and concept sketches through embroidery direction and final fittings.

—Bespoke bridal commissions for private clientele
—Embroidery, surface and silhouette direction
—Atelier-grade fitting and finishing discipline

06 / Engagement

Ongoing

Sourcing · Market Entry · Buying-House Setup

Cross-Border Advisory — EU · UK · USA · GCC · AUS

Independent Advisor (TexTylo)

Quiet, principal-side advisory for international labels and South Asian manufacturers — vendor qualification, market-entry studies, buying-house structuring and showroom strategy across seven markets.

—Vendor discovery and qualification across EU, China and South Asia
—Market-entry support for emerging labels into UK, USA and GCC
—Trade-show, exhibition and showroom positioning

A note on confidentiality

Selected by relevance — not by exhaustiveness.

Advisory and principal-side mandates are listed in summary form only. Detailed case studies, references and sample deliverables are shared under NDA on request.

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